adidas Originals x Pharrell
Client
adidas Originals x Pharrell
Year
2021
My Scope of Work
Art Direction | Website Design
Project
Global Activation
Pharrell Williams is a key collaborator for adidas and requires a hub on their ecom platform. They sought to activate his campaigns with multiple drops per season in a holistic visual strategy and approach.
My Role
I designed the UX and visual concepts for campaigns utilizing Pharrell Williams dedicated page on adidas ecom. My delivery included repurposing key visuals from the cross-channel campaigns and ensuring an engaging experience for this digital extension. This includes all digital e-commerce touch-points such as assets for the adidas homepage, adidas Originals Category Landing page, Gender landing pages, adidas App. and CRM for a consistent brand and communication strategy.
Approach
Lifting both campaign visuals and integrated product cards makes this site dynamic to support more storytelling and inspiration behind collections, often integral to Pharrell campaigns, and UX design for the site to grow more robust over time and live alongside 4 collections at a time.
Challenges & Solutions
Features
