Kia | The New York Times
Client
Kia | The New York Times
Year
2016
My Scope of Work
UX | Art Direction
Project
New York
The New York Times partnered with Kia to highlight the KIA Cadenza as an instrument - where audience goers could trigger audio from different features of the car and look inside these features in an immersive way.
My Role
I assisted in developing the design language of how we would visualize the interior of the car space and highlight the key car features showcased through AR. I provided UX flows of the environment itself and interactions with our installation.
Approach
Connecting the music of Chargaux to influence the visual expression of the visual details and expression on top of the technical features of the car showcased in AR, in addition to the projections featured on the physical space.
Challenges & Solutions
