adicolor
Client
adicolor
Year
2020
My Scope of Work
Art Direction | Website Design
Project
Global Activation
Adicolor is a staple adidas Originals franchise that creates mens, womens, and kids clothing across seasons. Adicolor's visual merchandizing approach is rooted in color blocking with a playful edge.
My Role
As design lead working under the digital arm for adidas Originals global brand marketing team, I led the concept, design, and execution of the digital campaign. I produced assets on a complete consumer journey from CRM and campaign assets used across the adidas homepage, gender landing pages, through to enhancing the product pages.
Approach
Our goal was to create a campaign page and ecommerce experience on adidas.com that told the franchise story through the visual expression of the assets, color blocking, and brand film.
Challenges & Solutions
Features
