adidas ZX
Client
adidas ZX
Year
2021
My Scope of Work
Design
Project
Global Activation
New ZX colorways and featuers on the newest installment of the ZX universe expands again. Global market activation for the ZX 5K Boost requires new features and graphic expression for the new launch.
My Role
Design lead designing all the compositions of the design assets for ZX 5K boost digital campaign across mens, womens styles for home page, gender pages, product listing and product detail pages.
Approach
During the pre-release phase, we push more lifestyle, mood and inspirational campaign imagery to set the feeling of the campaign. Moving into Launch phase, we focus our campaign to more product focused visuals. Making sure we introduce as much variety as possible into our delivery will make a more rich digital experience.
Challenges & Solutions
Features
